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Thursday, October 1 • 11:15am - 12:30pm
15-Minute Comms Talks

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4 short consecutive talks in the same session!

11:15- How Strong Brands Build Freedom
How can your organization realize short-term policy wins while instilling a long-term reverence of, and passion for, freedom in those you touch? Your strong brand is only part of the equation. Find out how others have honed their brands for the long-term goal of spreading freedom, while organizing shorter-term wins in freedom-oriented policy reforms.

11:30- So You've Got 5,000 Facebook Likes... Now What?
We all know that a slick website and lively social media presence is essential to your organization's credibility, but how do you translate digital presence into ROI for your operations? From digital advertising tips to mastering conversation pixels and microsegmenting, come learn how to make your online insights actionable and make the most of your online data activity.

11:45- Grow Your Social Media Following
It seems like social media platforms are constantly changing and making it more difficult and expensive to reach or add followers. Kristin will share some tips for increasing and engaging your social media following in an era of "pay-to-play."

12:00- Leveraging Facebook Video
Videos posted on Facebook are viewed over three billion times a day. Learn how Illinois Policy Institute has leveraged the popular social media platform's video feature to increase views and public engagement.


Lucy Caldwell


Barbara Ford

Spark Freedom

Ryan Green

Illinois Policy Institute

Nicole Williams

Spark Freedom

Thursday October 1, 2015 11:15am - 12:30pm
Emerald B

Attendees (14)