In this two-part session learn from state think tanks about how they run an effective communications shop and execute a policy marketing campaign.
Part 1- A Culture of Communications: How Illinois Policy Institute Turns Policy into Story
Like many think tanks, Illinois Policy Institute started out with a one-person communications shop. Over the years, they have not only built a communications team, but they have also integrated communications organization-wide. This conversation will give you practical takeaways for organizing your communications shop and creating an effective workflow that breaks down silos between policy and communications.
Part 2- Strong Roots Nebraska: The 1-2-3's of Creating a Grassroots Coalition
"Strong Roots Nebraska" started as just a tagline. Now, it is a grassroots network with over 6,000 Facebook fans. How did the Platte Institute for Economic Research take an idea and make it grow into a coalition of engaged Nebraskans with its own recognizable brand and mission? Hear how message development, research, branding, communications, video, and social media all came together to create a multi-platform asset in Platte's effort to pass income tax reform and more.