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Wednesday, September 30 • 11:15am - 12:30pm
Conversations with State Think Tanks

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In this two-part session learn from state think tanks about how they run an effective communications shop and execute a policy marketing campaign.

Part 1- A Culture of Communications: How Illinois Policy Institute Turns Policy into Story
Like many think tanks, Illinois Policy Institute started out with a one-person communications shop. Over the years, they have not only built a communications team, but they have also integrated communications organization-wide. This conversation will give you practical takeaways for organizing your communications shop and creating an effective workflow that breaks down silos between policy and communications.

Part 2- Strong Roots Nebraska: The 1-2-3's of Creating a Grassroots Coalition
"Strong Roots Nebraska" started as just a tagline. Now, it is a grassroots network with over 6,000 Facebook fans. How did the Platte Institute for Economic Research take an idea and make it grow into a coalition of engaged Nebraskans with its own recognizable brand and mission? Hear how message development, research, branding, communications, video, and social media all came together to create a multi-platform asset in Platte's effort to pass income tax reform and more.


Rebecca Phillips

Communications Manager, State Policy Network


Ryan Green

Illinois Policy Institute

Diana Rickert

Illinois Policy Institute

Adam Weinberg

Platte Institute for Economic Research

Hilary Gowins Yelvington

Illinois Policy Institute
avatar for Sue Zoldak

Sue Zoldak

Vice President, LEVICK
Excited to be speaking at SPNAM this year on a state advocacy campaign case study. I work in communications, issue advocacy, grassroots, ballot measure campaigns, social media and advertising.

Wednesday September 30, 2015 11:15am - 12:30pm
Heritage Hill

Attendees (28)