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Wednesday, September 30 • 2:30pm - 3:45pm
Storytelling Matters: Developing and Telling Stories as a Competitive Advantage

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Exclusive Grand Rapids Session

How can storytelling translate into billions of dollars of sales? In this fascinating session learn how Grand Rapids-based Steelcase trains its salespeople to employ powerful storytelling techniques that have turned it into the largest office furniture manufacturer in the world. This Grand Rapids Annual Meeting exclusive session is a one-time opportunity to learn from some of the best marketing experts in the world!


Scott Heagle


Wednesday September 30, 2015 2:30pm - 3:45pm
Vandenberg B

Attendees (25)